The Studio

Property, made legible.

For developers, agencies and owners taking a property to market. One studio from first mark to launch day.

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BaseWL CollectiveHong Kong

Lines — 04Brand · Visualization
Graphic · Project Marketing

MarketsHK · GBA · APACInternational

Plate 01 / 04Zhuhai Houhuan Ferry TerminalPlus 8 Consulting Limited

Design. Build. Ship.設計 · 構建 · 交付Next: The Index ↓

THE INDEX

Brand

01 / 04

Brand

Identity systems with the weight buyers expect of the asset itself.

IDENTITY · NAMING · SYSTEM

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Visualization

02 / 04

Visualization

Photoreal stills and film that make a property legible before ground breaks.

RENDER · INTERIORS · 48 HRS

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Graphic

03 / 04

Graphic

Brochures, floor plates and collateral that hold their authority in print.

PRINT · COLLATERAL · FLOORPLATES

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Project Marketing

04 / 04

Project Marketing

The project's own launch site, shipped on the timeline of the release.

PROJECT MKT · MICROSITE · CTA

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The Index

— · THE INDEX

One studio, indexed.

01Brand

02Visualization

03Graphic

04Project Marketing

DESIGN. BUILD. SHIP.

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05 / 05 · THE INDEX

FOUR LINES · ONE INDEX

Years drawing property

Projects on the record

Service lines · one index

Cities drawn in — from New York to Hong Kong

LOOKING CLOSER

01 / 06

The covered Central–Mid-Levels escalator at night, running above a wet street of umbrellas.

CITY IN MOTION · 01

The escalator that adapts

The Central–Mid-Levels escalator runs downhill in the morning and uphill the rest of the day. Infrastructure that follows the commute.

02 / 06

Inside a Star Ferry cabin, Victoria Harbour through the windows.

CITY IN MOTION · 02

Same crossing since 1888

The Star Ferry has crossed Victoria Harbour since 1888. The view from the deck has changed; the crossing has not.

03 / 06

A double-deck Hong Kong tram coming down the street.

CITY IN MOTION · 03

Named after its bell

Hong Kong’s trams are called ding ding, after the sound of their bell. A sound that became a name.

04 / 06

Yellow audible signal unit on a pedestrian crossing pole.

CITY IN MOTION · 04

A crossing you can hear

Hong Kong’s crossings sound their signal for people who cannot see it, and adjust the volume to the street.

05 / 06

A covered footbridge over traffic in Central.

CITY IN MOTION · 05

Above the traffic

In Central, a network of footbridges links offices, malls, piers and stations above the street. A second ground floor.

06 / 06

Red minibuses seen from above on a Hong Kong street, a green one beyond.

CITY IN MOTION · 06

Red and green

Green minibuses run fixed routes and fares; red ones set their own. Colour as the rule you need before you board.

OUR LENS

TIMING — SOUND — COLOUR — DIRECTION — CONNECTION — RULE —TIMING — SOUND — COLOUR — DIRECTION — CONNECTION — RULE —TIMING — SOUND — COLOUR — DIRECTION — CONNECTION — RULE —

The city as a brief

We read the city the way we read a brief: for what it asks, who it serves and what it gets right.

SELECTED WORK

VISUALIZATION ↑

MARKETING · GONMO ↓

EVIDENCE

BUILT

Hong Shou Fang, Shanghai

Plus 8 Consulting Limited

Heritage-led mixed-use regeneration for Shui On Land — ~88,000 sqm, built 2023.

BUILT

660 Fifth Avenue

Island Exterior Fabricators

Fifth Avenue tower recladding for Brookfield — ≈1,600 custom megapanels, built.

Where the work sits

Hong Kong2 files01 / 09

THE ARCHITECT

Architecture, before the studio.

Ten years drawing buildings for firms across HK and the GBA — credited to the firms they were built at, shown as evidence of how this studio sees property.

01Selected workFIRM-CREDITED FILES 02The practiceTEN YEARS · HK / GBA 03Start a projectCONTACT

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